customer needs

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Can You Hear Me Now?

Can You Hear Me Now?As 21st century communicators, we thrive on a wealth of tools for collecting and analyzing data. But contrary to popular misconception, questions are more powerful than advanced technology, data and tools.

The Special Sauce At McDonalds

What do McDonalds Double Cheeseburgers have to do with building relationships online? Well, nothing directly, but the company's decision to move the Double from their dollar menu and replace it with the similar McDouble Burger illustrates how a savvy marketer can strengthen customer relationships through unusual solutions.

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