brand

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The Branding Panic of 2009

Branding PanicWhile upstart bloggers and new-agey techies muse about trusting the crowd to define an organization's identity, communicators worry around losing control of their brand. Organizations will need to embrace a partnership with the crowd without getting lost in it.

The Virality of Good Intentions

To thrive in a world where the best and worst of news can be spread in an instant by almost anyone, organizations must increasingly live by the virality of good intentions to achieve their goals.

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