Mind-Sky's blog

Waving a Collaborative Flag

Much has been written recently about the ability of crowds to solve problems collaboratively. The rise of Google Wave and other collaborative online applications are making crowdsourcing a powerful and cost effective way to engage and energize stakehholders -- while getting more done.

What We Can Learn From SPAMMERS

I get the same phone call again... and again.  A mechanized voice blurts the message that my car warrantee is about to expire. Apparently everyone else in America has been getting these calls too and the perpetrator has made millions or dollars. Is there a lesson that legitimate online communicators can learn from these SPAMMERS?

The Message, Media and Measure

While there has been much press hype about Twitter and other emerging tools, successful communication requires that their users do more than just experiment with them. Organizations must measure their communication channels by their ability to engage, rather than raw popularity.

Fundraising or Fools Gold?

Like an old-fashioned gold rush, the 21st century social media craze promises much to organizations who need to raise funds. At first it seems so easy to use the Internet to raise funds for a cause, association or for-profit business. But as users of Facebook's Causes application have discovered, it takes more than technology to succeed online.

The Virality of Good Intentions

To thrive in a world where the best and worst of news can be spread in an instant by almost anyone, organizations must increasingly live by the virality of good intentions to achieve their goals.

I Shudder To Flutter

An April Fools prank brings to the surface a big question of concern to many organizations: How do you deal with individual communication needs and preferences in a growing online community?

It's Good For Me, Must Be Good For You

What would you think of a company that pressures customers to purchase a more expensive item just to get a less expensive one? Schrewd? Machievellian? Perhaps, just plain out of touch with their customers. It's okay to rant a little here because today I am talking about the phone company. There was a time that many of us loved to hate Ma Bell... and many feel the same way about her descendants.

Be Kind To Lurkers

Even the word lurkers sounds creepy, but these online visitors who observe public conversations without ever chiming-in offer growth potential for organizations that host online communities.

Did I Really Say That?

Perhaps you heard about the job applicant who, after receiving an offer from Cisco Systems, sent a twitter message (tweet)

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

With an appropriate level of shock, others have commented on the apparent lack of couth exhibited by this supposedly tech-savvy individual. Why would any rational person do such a thing?

About Face From Online Powerhouse

Such an uproar about Facebook's new assertion that it forever controls all content that anyone posts on their web site. It only took a day for the company to take an aboutface on the issue, which offers a lesson for anyone who operates a web site or other online service.

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